#WATCHINGTHETREND WEETABIX AND BEANS

You must have seen that Weetabix tweet by now. If not, and we’re not sure we can get through the next sentence without heaving, we mean the one that features a bowl of the fibrous brown breakfast cereal covered in… baked beans. We’ve never seen anything quite so disgusting.

But the ingenious marketing strategy has got everyone talking. And we mean everyone. A truly hilarious Twitter thread has sprung up, with brands from KFC to the NHS offering up their opinion on the hideous combination. It’s a showcase of how to use brand voice to engage and entertain, and we’ve certainly never seen so many brands get involved with a singular issue before.

It’s a showcase of how to use brand voice to engage and entertain, and we’ve certainly never seen so many brands get involved with a singular issue before.

Check out the highlights below, and to make your own splash on social, make sure you choose the right social media platform for you.