#WATCHINGTHETREND WEETABIX AND BEANS
You must have seen that Weetabix tweet by now. If not, and we’re not sure we can get through the next sentence without heaving, we mean the one that features a bowl of the fibrous brown breakfast cereal covered in… baked beans. We’ve never seen anything quite so disgusting.
But the ingenious marketing strategy has got everyone talking. And we mean everyone. A truly hilarious Twitter thread has sprung up, with brands from KFC to the NHS offering up their opinion on the hideous combination. It’s a showcase of how to use brand voice to engage and entertain, and we’ve certainly never seen so many brands get involved with a singular issue before.
It’s a showcase of how to use brand voice to engage and entertain, and we’ve certainly never seen so many brands get involved with a singular issue before.
Check out the highlights below, and to make your own splash on social, make sure you choose the right social media platform for you.
— Weetabix (@weetabix) February 9, 2021
From the brand that brought you beans on pizza… yes it’s garlic sauce. pic.twitter.com/dxnE1dJvob
— Papa John’s UK (@PapaJohnsUK) February 9, 2021
We’re from Switzerland, so we’re staying out of this.
— Toblerone (@Toblerone) February 9, 2021
That tweet should come with a health warning
— NHS (@NHSuk) February 9, 2021
Alexa how do I delete someone else’s tweet
— KFC UK & Ireland (@KFC_UKI) February 9, 2021
This is up there with people who don’t use indicators😉
— BMW Ireland (@BMWireland) February 9, 2021